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It's going to be very interesting to see what AMD counter with. I don't think anyone was expecting pricing this aggressive.

Competition is great!

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GPUs are still overpriced because of Nvidia's monopoly on high-end cards. The fact that we're so normalized to this after the 2xxx series is kind of sad. It's like praising Apple for a phone that's "only" $999.

Without competition from AMD, Intel had normalized quad core chips for $800 on the high end for over 10 years.

>Intel had normalized quad core chips for $800 on the high end for over 10 years.

What are you talking about? The i7-3770K (top of the line 4-core chip in 2012) sold for ~$330.

I assume you meant desktop only, because the top of line 4 core chip of 2012 was the Xeon E3 1290v2 which sold for almost $900

How are you defining value? Sales for the 20XX were "disappointing" and so obviously the market considered these cards to be overpriced. However, the reaction to the 30XX announcement seems to be extremely positive.

Isn't the "value" of a GPU simply what the market is willing to pay for it? I bought a 1080 in May of 2016 for $599. According to the BLS CPI inflation calculator, that's approximately $647 in 2020. $499 for a card that is double the performance of a 1080 seems like a great value to me, personally.

The rumour mill has the top end big navi at 2080 ti levels of perf. If those rumours and nvidia's claims here are accurate, they're out of the high end segment. again.

Here's hoping that they'll outdo the rumours.

That would be bad for them. 3070 already seems to do that at a cheap price so they would have to have some very cheap cards.

I wonder what the price would've been without AMD dipping their toes into the GPU market again.

I very much assume Nvidia slices price, to not only compete but also crush the AMD GPU market. Nvidia's innovation is crazy huge, but they probably don't want to be in the same situation as Intel where people regard the big dog as slow, profit-extracting. Nvidia will do it's best to eat as much market share with better products over AMD('s GPU.)

I already expected AMD to only compete in the low and mid level range.

But NVIDIA pegged the 3070(which is faster than the 2080 TI) at $499.

That's pretty hard to beat!

The 2080 TI are going to overflow the used market, at 100-200$ at best, so... if AMD can't top that significantly, a used 2080 TI might be much better value than anything AMD can offer.

> The 2080 TI are going to overflow the used market, at 100-200$ at best

Not even close. 1080 ti's are still going for twice that and it was $300 cheaper at launch.

Sure, but who buys a 1080 Ti or 2080 TI today for 400$ when a RTX 3070 costs 499$ ?

Like, really, if you know somebody, let me know. I have a 1080 that I want to sell.

1080ti has a pretty significant bump in GPU memory which has helped keep the price up.

That's overly aggressive. If a 3070 is really the same performance as a 2080 TI then the 2080 TI will likely go used for $400.

People don't see graphics cards like they're brake pads. They don't wear down the same way. $150 (no tax) is still $150 less for what is essentially the same thing.

The 3070 appears to have better perf than the 2080 TI at many things though.

"many things" being all RTX based. If you don't use RTX - it might not be a substantial improvement.

That's the important bit and what we all need to find out. Very few people are playing just RTX games.

I'm really curious to see non rtx 4k perf numbers.

many things is: ray tracing, tensor cores (for DLSS), and normal shaders (which is essentially everything).

Even if you don't value ray tracing, DLSS is the difference between playing at 1080p ultra settings, and doing the same thing at 4k.

Now, if you say you don't value Ray Tracing and DLSS, then I'd agree that it makes little sense to upgrade from a 2080 Ti to a 3070 or up. But DLSS is quite useful for any 3D application (CAD, 3D modelling, gaming, ...), and the tensor cores it uses are useful for ML, so if someone is not doing either of these with a GFX, I wonder what do they use the GFX for where DLSS makes no difference. Maybe as a heating stove :D

> Now, if you say you don't value Ray Tracing and DLSS, then I'd agree that it makes little sense to upgrade from a 2080 Ti to a 3070 or up.

I think the thing is though - how many people use DLSS and how many people use ray tracing? I'm going to guess very few. This is all the games that support ray tracing and/or DLSS. https://www.rockpapershotgun.com/2020/09/01/confirmed-ray-tr... That list is horribly short. I don't even play any of the games on that list!

Again, the amount of people using the tensor cores and what not is trivially small. I'll be excited if the benchmarks come out and show a 50%+ gain across the board with all games. Until then - I remain skeptical. This just seems like a price cut on a ridiculously overpriced amount of cards. The fact that the 2080 Ti is still $1200 after 2 years of being out is atrocious. Nvidia went ultra-capitalist with their last generation.

Based on performance claims from AMD, as well as PS5 and Xbox, I would expect to see an AMD card which matches the 3070 in rasterization for around the same price, maybe a little less, but with less of the fancy software features. If you look past the marketing, you can see that Nvidia's improvement from a performance/watt perspective has only increased by ~20-30%.

It's targeted for a November 2020 unveil[0] so we'll have to wait to see what they're coming out with, but I doubt it'll stack up to the 30xx series on both price and performance (at least, based on these marketing slides).

0: https://www.techradar.com/news/amd-big-navi-isnt-coming-unti...

It has to be out before the new consoles, which are reportedly coming the first two weeks of November. I think the consoles are being kept secretive on AMD’s request as well.

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