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> Does Jeff not know that everyone will remember him for this behavior?

This presupposes that Jeff cares about his legacy. I genuinely don't know what drives him; my best guess is 'making Amazon ever more successful'.

Jeff likely knows that a mogul's legacy is crafted long after the boom years. See Rockefeller, Carnegie, Morgan, Gates, Nobel, etc.

Wasn't there an article about him saying that he fancy himself as real life capt. Picard?

Ok haircut checks out everything just fell in to place

do you think jeff poorly practices a penny whistle in private?

god does that man suck