Apple is 100% building a search engine.
But do you remember when Apple launched their maps? A decade later and it's still not nearly as good as Google maps. But it's "good enough". I imagine that's what they're going for with this new search service
But do you remember when Apple launched their maps? A decade later and it's still not nearly as good as Google maps. But it's "good enough". I imagine that's what they're going for with this new search service
However, Apple started collecting their own data in 2015, and rolling out their own maps in 2018.
>Apple is filling its map with so many [details] that Google now looks empty in comparison and all of these details create the impression that Apple hasn’t just closed the gap with Google—but has, in many ways, exceeded it.
https://www.justinobeirne.com/new-apple-maps
Apple's map data now covers the US and its territories and data for the UK and Ireland are currently in testing.