In my personal experience Google Maps has better navigation data, better place information and overall much better maps. The user contributed content makes the platform such a pleasure to use even if you are in remote parts of the world.
Probably 75% of my Google Maps usage is to check business hours or grab a phone number; they've really got that down. Apple is catching up, though!
The iPhone I have now is a work phone, so don't use maps a lot, should see if it has improved.
And I am biased towards Apple Maps for privacy and usability reasons
That said, even here in the Bay Area I tend to do a sanity check of the route on Google Maps first if I’m taking an unfamiliar route. Just a few months ago a section of I-80 was closed just south of SF and Apple Maps had no clue! I believe it was a fairly last-minute schedule change for some planned construction due to vastly reduced traffic during the lockdowns.
I’ve found myself swinging in the other direction. I tend to glance at Waze for my speed instead of my own speedometer, but I’ve been driving a mixed bag of cars lately.
There’s the maps layout and where I want to go and my route. That’s it. Google Maps has ads. Switching between Apple Maps and Google Maps really shows how the Google product has friction and information overload. We are talking about a Maps app. Less is better unless I ask for it. Apple has nailed the color scheme, layout, and information density. If I need more information that Apple Maps doesn’t provide, I double check google maps. On a long trip, I will check routes from both apps. Apple Maps and google maps show the same route and same time and same traffic congestions for me. I rely more and more on Apple Maps now.
I similarly find Apple Pay great for traveling, and easier to use than a credit card.
Also, the Google Maps app has gotten much more cluttered and complex than in past versions. They are still the gold standard map, but they regress over time.
But, on my no-longer-bleeding-edge iPhone, the turn-by-turn directions suck. It's constantly telling me to turn onto a street I just passed, or rerouting to find a way to get me back to the street that I'm already on. The worst part is that I can't trust it even when it's right. If it says "in 300 feet turn left," I have to desperately look at the street names because it's quite possible that I actually have to turn in 30 feet.
It was such a relief when I realized that it's not my GPS hardware, Apple Maps gives directions perfectly. And the map data is way better than it used to be. Not as good as Google Maps, but good enough.
For those not familiar "state highway" simply means the central government agency pays for upkeep, rather than indicating any particular road quality or status.
I've put in business addresses or searched the business themselves, and then had it route me to a residential block behind the business on a completely different street, sometimes multiple blocks away from it. This is even after confirming the exact address is being shown and everything.
I only really use Google Maps because it's what I've been using, and I kind of like that its UI is a bit simpler with less animations and things than Apple Maps.
* iPhone + Apple Watch combo is amazing to use w/ Apple Maps. Audible & haptic alerts on your wrist change how one interacts with the turn-by-turn directions, and it's an improvement.
* The fact that iPhone nav is available on the lock screen is a huge help. Doesn't require full unlock to get to the map.
* Apple Maps just seems to handle the accelerometer in the iPhone better. I found that Google Maps never knows what direction I'm facing/walking, and it jumps all over the place all the time. Apple Maps is just smoother and better to use.
The only thing that's missing in Apple Maps is bicycle directions, but apparently that's coming in iOS 14, which is great.
The history here is also at least worth a passing mention -- the iOS Maps app originally used Google mapping services. The reason Apple built their own back end is because Google refused to give them access to vector-based maps and turn-by-turn navigation unless Apple shared more user data with Google than they were willing to provide.
I would say Waze is a solid counter-argument.
I speak one of the languages, not the other. Guess which language Google decides is the correct one?
I'm guessing that it depends a lot on the area. Google Maps is still probably better in most places, but Apple Maps is catching up and may be better in some populated places. It's impressive considering the head-start Google has.
Apple should add an option of OpenStreetMaps overlay or something. OSM has been better than Google Maps in mapping paths in the forest and such here.
1 - It actually runs smoothly on my iPhone 11. Google Maps stutters and yanks. Yes, Google cannot build a performing maps app for the fastest phone in the world.
2 - It is a map. Not a yellow pages of coffee places, not an Instagram with amateur photos of locations.
Google maps added this to their desktop app [1] and maybe their iOS app, but apple has had this for years.
Also Apple maps offers saved places in an offline, non-synced way. Google requires access to all my location data to save places (like web bookmarks) and that's just too privacy invasive for me.
[1]: https://arstechnica.com/gadgets/2020/08/google-maps-starts-w...
Both applications would select the same number of businesses to show (obviously not showing ALL names due to density restrictions on the screen and clutter), but the Google ones were just so painfully arbitrary, and Apple's building skeletons seemed a lot more relevant/recognizable.
EDIT: I looked back in my emails and Twitter DMs and it's been 25 months at this point. So "approaching three years" is not accurate.
Whenever someone needs to come to my house I need to ask them to use Google Maps. The challenge from that comes from less techy people who don't know the difference. Many people just know their phone has a "maps app". I will admit, experiencing that more closely (how less technical people interact with their phones that is) was interesting fwiw.
Edit: Also want to add that it has been two years since my parents moved in. Went in to Waze Map Editor and added the road myself, so their turnaround time was instant. Apple Maps took 9 months, like I said, but Google Maps still has no info on the street despite having all the houses in clear satellite view.
It did take Google a few months to add my complex. I'm not sure what an appropriate turn around time would be on something like this. But I do think it's less than "years".
It's not like it's some street address thing, they are missing a whole town.
In general, Google still has better POI data than Apple Maps in the UK, but the gap has closed a lot in recent years.
Further, it repeatedly picks a hard route. There's one park I go to that's easier to drive to using one few mile stretch of highway. Google insists it's faster to take these back, poorly lit, windy 2 lane roads. Maybe it is. But it turns a safe easy 3 turn trip into a nerve-wracking 10 turn trip. And it will, as noted above, keep trying to reroute me if I just ignore it and go the easy way.
Fast-forward to 2020 - in the meantime I used Google Maps with no issues at all. A friend of mine suggested that I should try the latest version and maybe I would change my mind. So I used it for a day - same urban area - and it's still lagging behind - mind you: at this time I had a new iPhone and a new carrier. For me this makes the App unusable. I don't want to plan ahead 500 - 1000m (Germany) while using navigation.
I'm really curious, does someone have the same problem?
Yesterday for example it told me to do a U turn in a (sort of) one way street in the middle of the city, and not the first time its been dumb in the last few weeks.
Is there public info on the pricing for sponsored POIs, e.g. is it auction-based, for a period of time? Does the listing get dropped from the map after the business stops paying? How does Google get around the FTC requirement to label sponsored content?
For instance Apple Maps doesn't have U-Bahn support in Munich, which makes it unusable for most people.
Meanwhile Bing maps manages to be the most frustrating experience of any current online maps.