The article misses another startup benefit: flexibility. As a single mom raising a special needs kid, I'm often looked at as crazy for getting involved with start-ups. People assume I'm really rolling the dice with regard to my child's care.
The reality is just the opposite: I like working with start-ups because BigCorp can't really handle anything different than the norm. StartupInc on the other hand, in order to recruit me (granted, for a lower base salary than BigCorp), will happily agree to my needing to leave early on Thursdays (time to be made up remotely on Thursday night) for supplemental speech therapy, or work remotely on days when my son is home sick, and so on.