I typically prefer imperial measures in simple projects because they tend do feel more practical.
In things like woodwork, carpentry, papercraft, etc and inch, a foot, or a quarter inch tend to "fit" very well and are easily divided.
Specifically with papercraft, I prefer working in inches over centimeters because inch, half inch, and quarter inch all essentially function as "full" units and are very easily divided/combined and tend to "fit" better with most projects. A half.inch tends to usually feel like a good margin. A few inches tends to work well for a card. A quarter inch generally seems right for a small spacing. That is significantly more useful to me than base-10 conversions because (for example) 1 inch and 1 half inch feels easier to keep in mind than 1 centimeter and 5 millimeters (or 1 centimeter and 1.5 centimeters).