In Our Cynical Age, No One Fails Anymore – Everybody ‘Pivots’

Including, it appears, the New York Times itself.

From their 2019 Annual Report, "Digital advertising revenue was flat this year as we’ve pivoted our business and focused on building revenue from audio and other new sources while also focusing on large-scale deals with the world’s leading brands. It’s a challenging marketplace to be sure, but we believe our subscriber-first focus will benefit us in the advertising space as marketers look for ways to reach our deeply engaged and highly valuable audience."

Link: https://nytco-assets.nytimes.com/2020/04/Final-2019-Annual-R....