I've been sick to death of it since the days of Nintendo vs Sega, but I'm starting to come to terms with these being relatively benign outlets for tribalism.
I'd much rather people burn off that kind of tribal or religious energy via PS vs Xbox and Red Sox vs Yankees than Left vs Right, which is an unfolding disaster.
“This is a war universe. War all the time. That is its nature. There may be other universes based on all sorts of other principles, but ours seems to be based on war and games." - William S. Burroughs