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Once again I ask: if Google fails to understand "social" the same way Microsoft in the '90s failed to understand the internet, what will Facebook fail to understand?

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They already fail to understand Privacy - but maybe that's more of a bet that it is an old fashioned concept. Maybe they'll fail to understand Social Compartmentalization - I don't want everyone in my life to know everyone else. Maybe that's just my old fashioned ways too.

But my bet - they'll fail to understand Location.

The next big thing is Location, Location, Location!

Not likely. Facebook took over the location database for Foursquare some time ago.

Yep, I'm pretty sure they're aware of Location, and they may be the best placed and biggest player right now. None of that is a guarantee for the future. The possibility is a new player can come along and understand Location in a way Facebook doesn't.

Oooh, great point! I remember when location was taking off as the "next big thing" of 2010. I only wonder if it will really hit the mainstream the same way Twitter or Facebook have.

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