We need the ethics of AI to be an offshoot of open source. It's tough to suggest that in an environment where enough people can pressure a group to adopt objectively unethical policies, but at the very least open source communities do not have the trigger of financial risk.
Google is going to need to make money from this "Ethics as a Service" eventually. And that is an obvious, all too obvious conflict of interest for what Google envisions.
Maybe they can do this. I'm not 100% objecting to the idea. But I'd like to suggest they start with YouTube. Ads on the platform have quadrupled since November 2019. Creators are playing a lottery with monetization every other upload, and they're making as little as 1-5% compared to YouTube's ad-share program 10 years ago. Start there.