A plane takes advantage of the much thinner atmosphere higher up to go farther easier, while an ekranoplan has to plum along under an ocean of air sapping its fuel efficiency. No GEV design I'm aware of (feel free to correct!) could make it across any ocean without stopping for refueling, and many can't even island-hop across the ocean. You'd need to construct refueling stations in the middle of the ocean.
GEVs need calm, flat water to take off. This makes the above refueling stations even more challenging, as any vehicle that lands to top up may not be able to get airborne again. This seems a minor point, but it's why we abandoned seaplanes - it's just not worth the effort of waiting for the seas to calm when a plane on an asphalt runway is always ready to go.
GEVs are awkward to maneuver and very slow to turn, so if a pilot does happen to see a rogue 30 meter wave up ahead he has very little he can do to avoid it. Everyone just dies.
Taking off in light wind is difficult, as wave direction is inconsistent. Taking off in heavy wind is a miserable, bumpy experience for the passangers. Sort of damned if you do, damned if you don't situation.
I do think there might be something to GEVs, but it would require someone to invent a design that combined 1) 30+ meter flight height with 2) 3000 km range on one fuel tank. The ability to hop from bay to bay is critical to the design becoming practical.