>> Here’s a bit of a contrived example… Dribbble has a pretty awesome feature that lets you search for shots by color. If you search for shots with pure black and shots with “real black” which ones feel better? Not the ones with pure black in them.

They both look fantastic on my new matte screen laptop in 2020. That's why updating your assumptions on the regular is a good idea. It's only 8 years later and this is already getting out of date.