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This is a pretty great analogy and shows why some Apple customers are honestly happy with the current model. Besides, if you allowed more stores, nothing’s going to get cheaper for the customer, Epic will just make slightly more money and charge the same amount and customers will be left with the worse experience. The only advantage of loading apps from anywhere would be to load apps that are banned. Emulators or torrent apps.

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> Besides, if you allowed more stores, nothing’s going to get cheaper for the customer

If you allowed more stores, they would have to actually compete to attract customers and prices are a fairly common way to do that. It's exactly what's happening on the PC video game markets with the Epic Store having giveaway and promotions.

So yes, it's pretty much a given that if you allowed more stores it would result in lower prices for customers.

Except 30% is a lot more than "slightly" more money.

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