Would you be okay with if a web based company, say Google:

1) Delisted you if you didn't support their payment option. 2) Blocked any content that tried to criticize it. 3) Forced you to support their login as an option, and also didn't place it as the first option on the list.

Then why are we okay with someone trying to do this for the mobile internet?

Apple treats apps like they own the phone. My own mental model is it's my phone, and apps are an extension of the mobile internet.