Pinterest cancels office lease in unbuilt project, citing work-from-home shift
sfchronicle.com
sfchronicle.com
I think the future might be shared work spaces (WeWork) but in suburbia - so people can come to work, but not necessarily having to spend 4 hours a day on a commuter train.
Like a library, with wifi, printers, a coffee bar, and a few EV charging parking spots. My coworking space has these amenities, I happily provide financial support.
The days of communities catering to businesses to move to them is over. Cater to remote workers (Tulsa, OK has a great campaign for this). They’re the ones bringing dollars.
I'm not sure if you're in a California city mindset, but it's easy if you move to a suburb of a city like Atlanta. You can have over an acre of wooded land and be less than an hour's commute to the city. It's super affordable too. 300k gets you 3000sqft and sometimes more.
If you're willing to pay double, you can have the same within thirty minutes of the city. And there are still spacious priorities within the city limits.
38 minutes from downtown. 3 acre wooded lot. 1900 sq ft house (currently refinishing full basement). $135 when I bought, probably $200 now. In the process of selling a much more expensive intown house, because there's no point.
The biggest things suburbs need to do these days is revolutionize malls. Tear up all the parking and retrofit empty store space into community-centric things people actually want.
Big box -> co-working space, as new anchor tenant.
As context for others, Avalon is a mixed-use development, with restaurants and shops on the first floor (of ~3). Definitely still anchor-tenant focused (movie theater, larger clothing retailers) & restaurant weighted.
IMHO, the type of place you visit to do things, then leave. Not the type of place you live.
But then, my opinion is that Atlantic Station should be nuked from orbit for the sin of isolating itself from the transit grid, so I'm probably on the get-off-my-lawn side of the planner/developer split.
But then people pay very high rents to live. $1600 or so for a studio.
After this, fly into the Bay Area when you need to. Things like performance reviews, and strategic planning ought to be in person. But the world is speculating day-to-day software development tasks may not need physical proximity. At least, we'll find out the benefits/consequences of that decision in the years to come.
I think areas like that will see an uptick in interest from people who weren’t keen on an hour+ daily commute into a major city but are far more willing to consider it if you’re talking a few times a month.
Before we bought we looked around in a few cities and were really struck by the quality of life difference it makes when you drive occasionally but not by necessity. Even the younger residents in newer, pricier suburbs tend to pack on weight and health problems unless they’re absolutely rigorous about going to the gym and have the schedule to support it. The white-flight suburbs built in the decades after Brown v. Board are often actively hostile to a healthy lifestyle (no sidewalks, winding roads, transit happens in other zip codes).
Don't get me started on the folly of single-path, non-grid road planning. It's literally encoding the assumption "There will never be more than X people living here" into the city fabric.
And then in 10 years people wonder why traffic is so bad...
Even with a correction in demand there will still be value in the property. The industry will not be wiped out.
The only explanation is the prevalence of some form of money laundering, an area I’m not an expert in.
Commercial real estate is going the way of the newspaper industry - it will not go away, there will remain some successful examples, but the industry as a whole will be decimated.
its better that you aren't an expert in the lit market or the dark markets, god forbid the people form enough consensus to actually change it.
New York and San Francisco laws capping rent increases also deter rent decreases. Particularly if the decrease might wind up being temporary.
I still suspect companies which own their office properties will be willing to give it up, it never ceases to amaze me the pride some executives put into having their own head quarters with all the amenities. Some come across as offended when workers want to extend the work from home situation all the while praising their people for doing so well while working from home.
In cities with diverse economies and a strong talent base this evolution happens quite quickly. Elsewhere it happens more slowly, and thus it’s more painful, but it will eventually happen there too.
edit: Oh, yeah, I pay rent and insurance to Berkshire today, guess I'm there.
I'd expect a much more sophisticated 21st century take on company stores before some libertarian utopia.
Interestingly, the modern US military base still often resembles a company town. While not perfect, my impression is that life isn't worse then off base.
You get promoted, you're now given duplex housing in the NCO housing area. You now have a yard. Your grass grows too long. The military police ticket you, and notify your supervisor.
You goto the store on post. A coworker is there. He's with some girl who isn't his wife.
You goto the dining facility. You have to go to the dining facility because your paycheck is automatically deducted $300+ a month because you are forced to have a meal card, regardless of how often you eat there.
Just a few examples from people I know. Everyone tries to get statement of non-availability so they can live off base.
I guess the ideal situation is when your goals align with what the company wants out of you.
For example, California could presumably make better housing decisions if existing property owners didn't get a say.
That said, the weaknesses of dictatorships obviously apply equally. A benevolent dictator leads to great happiness; a terrible one leads to hell that can only be overthrown by revolution.
There’s a wicked critical mass factor where you need enough now to be able to get people to start businesses there rather than moving, and there’s a nasty feedback cycle with shrinking tax bases cutting into city services which is hard to break out of.
SF and NYC probably haven’t priced out enough diversity to get through this but there are a lot of cities which only need a couple of employers to fold or relocate to start having big challenges. Attracting teleworkers quickly enough could help but a lot of old industrial and even office space will require a lot of work to convert into residences.
I would imagine companies like WeWork may actually come out ahead here; because if your own company doesn't provide you with a place to work away from home, you might still need an office somewhere.
According to [1], as of 2015, 77% of commercial real estate is owned by private equity and REITs. Those types of investments primarily generate returns via dividends that come from rent. So it seems like most investors can't let them sit empty?
[1] - https://www.thebalance.com/what-is-commercial-real-estate-33....
As a result, there's also a whole bunch of subleasing going on in commercial RE, hence, it may end up being a whole chain of random third-parties taking the loss for the owners of the buildings (e.g., companies that need to move out of their office after outgrowing it, etc). Surprisingly, this might make an even better argument for the come-back of WeWork -- their whole model from the start was to makeover the buildings abandoned by the tenants.
Likewise, it may not affect the sale price at all, because noone would want to tank their own REITs, even if the market itself is stale -- the owners have a vested interest in keeping the bubble afloat.
Anyone who was thinking of selling but doesn't urgently need to will delay until it's not so much of a buyer's market. But this means there will be a buildup in the number of people who have been waiting to sell. So prices will recover slowly because it will be necessary to chew through this backlog.
But, as in any downturn, there are people who are sitting on cash and looking for bargains. They will buy up some of what's for sale. (Downturns always create chaos, and there are people who are financially ruined and other people who multiply their wealth dramatically.)
We may see a decline in the popularity of space-efficient open office spaces.
A large anti WFH campaign run by the people behind brexit and linked to trumps campaign is set to start next month in the UK (the feelers you’re judge public mood have already gone out)
There's a bit of politics there - the Daily Mail are still right-wing xenophobes, but the present editor doesn't like the Johnson/Cummings team at all, and takes shots at them whenever he can.
Ministers warn that continuing to work from home could make staff ‘vulnerable’ to being sacked
“Clearly people should be going back to work because it is safe to do so. There are already problems with workers’ mental health. It’s not just about hard-nosed economics,” the report said, citing a Cabinet minister.
The idea that this is not a purely economics-driven initiative and that the government gives a flying fuck about the mental health of the working population is so beyond farce as to be an insult. How stupid do they think we are?[0] https://uk.reuters.com/article/uk-health-coronavirus-britain...
what's the phrase? "A person is smart, people are dumb, panicky dangerous animals and you know it"?
For whatever reason when I see a “flock to” headline I think of birds, not sheep. Specifically I think of flamingos.
For example:
https://www.theneweuropean.co.uk/top-stories/richard-littlej...
They’re landlords. Extracting ground rent from some of the most valuable land on the planet for generations, which has made that family a supranational entity even as nation states rise around it.
It always comes back to land. It has since the advent of agriculture: he who owns the land owns everything.
https://www.lovemoney.com/gallerylist/72713/the-uks-50-bigge...
It's pretty clear that they are pushing in the media for people to return to work and quite often that is not going to be to the benefit of the people they are pushing back.
I on the other hand deliberately switched jobs to a role that was 100% remote forever because it is what is in my best interest.
But don't look there! Tom Hanks and Oprah are pedophile cannibals, and they need to be stopped at ALL costs!
Companies now just need a skeleton crew for IT Ops, HR, Accounting.
Especially for companies like Pinterest that have probably seen their revenue explode, it's a win win win.
TL;DR Yes, revenue has increased. Etsy is spending very strong in advertising with Pinterest getting large amounts of it.
Disclaimer: Position in both companies.
https://www.statista.com/statistics/995107/pinterest-quarter...
Etsy's revenue has greatly increase: https://www.statista.com/statistics/409407/etsy-quarterly-re...
A lot of Etsy's money did go to advertising. This has ended up in Pinterest's pocket. The fact Pinterest is flat during covid and entirely being an advertising company I consider still growth of revenue. The global advertising spend has greatly decreased, it'll eventually pick back up.
But, yes, you are entirely correct, on a direct statement level, revenue is flat.
My friend let’s talk in the present.
Cheaper location move can also mean less pay https://www.marketwatch.com/story/facebook-employees-may-fac...
I think you can still come out ahead if you have a ton of stock to vest, because they can’t cut that, but you still benefit from the lack of state tax there. But once the plague situation ends I think WFH employees will be in a weaker position and tend to get smaller refresh grants. It could be a great one-year-only move for anyone who’s due for a windfall from one of these IPOs.
But if remote work becomes the norm, companies will update the location. My comment had nothing to do with updated incomes based on the location which is of course going to be the reality.
Disclosure: not a tax accountant, talk to to one if you want accurate information.
They have deep pockets, and greater ability to borrow. The location today is unprofitable, but they can afford to look out a year and decide to eat losses, expecting to make it up. Small businesses, especially retail, are much more susceptible to cash flow disruption.
They also have economies of scale that let them run at higher margins, so they often will be losing less during tough times because they are spending less.
You can see it in action in almost any trendy neighborhood. Each downturn kills some small shops, and chains survive. A unique shopping district in 2007 now starts looking like an outdoor Westfield Shopping center.
Is the Apple store in Brooklyn closing down because it isn't profitable today? They can sit on the lease for two years with zero revenue if they want. Meanwhile the boutique denim shop or tea house is already out of business 2 months ago.
Distribution of failure probably won’t be worse than before for new entrepreneurs
People with money or access to capital are in a different world than people without
These locations become your PlayStation or game console. You need your own killer content like Zelda or something to get off the ground, but once you can offer development tools that offer access to such a large audience, the entrepreneurs will come and start building content for you.
You provide a set number of props like staircases, blocks, etc that can be arranged into a specific game rooms layout and then painted by the developers game giving you much more room than just a big open area to work with.
There are some really good POC’s out there, but it’s just a single location like a laser tag place servicing a single area. That’s not enough to build a critical mass of developers or players.
The whole space looked like it might have been 1200 square feet.
And as far as I can remember, my brother and I were the only two customers we ever saw in there during weekends and we went at least twice a month until it went out of business
Single? Viable. Young couple in a 1-bedroom apartment? Who's working at the new desk in the bedroom and who's at the kitchen table? Add a couple kids in and it just gets tougher.
Even if they weren't doing it before people are now going to be looking for an extra office-suitable bedroom.
the current situation is weird in that COVID has disrupted nearly all non-home spaces, not just the office. But once restaurants, theaters, museums, nightlife etc. are back in business some will still desire to be near activities they're doing all the time.
I'm personally interested in how this will really impact important working "third places" like coffee shops, libraries, and WeWork style spaces once people are allowed to go to those again.
isn’t the expectation for the vast majority of people that the second this pandemic ends, were expected back in the office?
and if that’s the case i can’t really go and buy a home in the suburbs
They are right that it probably doesn’t make sense to pay top dollar for this spot when other spaces in east bay, South Bay and Seattle are cheaper with access to same talent.
The Bay Area will still thrive but sf proper-city will have a rough time
What will happen if retirees lose this income? Or on the flip side, how will cities be affected when its citizens' income is not siphoned away from the city?
My Aus partner mentions Westfield often and how arrogant their attitude has been during the crisis. Especially when many stores in these flagship centres are still closed and some even face bankruptcy.
Take a generic local tech company for example. Its employees are now all WFH, some enjoy it and few others don't, while some really need it for precautionary health reasons. Does HR have enough legal room to tell everyone that the health crisis is over and that they HAVE to return to an office "or else", do they get to choose who needs and doesn't need WFH? I see litigations surrounding personal safety and fairness down that road. We haven't even gotten to the part of the pandemic where there is a vaccine available, but anti-vaxxers are all over... I'm staying at home thanks... Even if the local tech company has HR figure out how to pull this off, and moves to force those workers back; the employees now have the option of other companies that WILL offer the WFH that they want. And these companies can possibly draw from state-wide or possibly even national talent pools. Those are the companies that will attract and retain the top talent.
My friend who is a staff engineer. He lives close to the office.
Before covid, his kids meet with their parents often. They live close to each other.
You can bet that he would not increase the risk of the grandparents getting covid. Not even by 0.0001%. It's a known risk that can be avoided.
Forcing him to come back to the office will immediately result in him leaving.
Working life will never be the same again.
https://www.mintz.com/insights-center/viewpoints/2226/2020-0...
Part of the shift comes from the fact that we are in a temporary, exceptional situation. However, views about remote work may have been changed through first-hand experience.
People have been working in offices for literally thousands of years. It would be an epic, once-in-a-millennium historical change if we moved away from that.
But that doesn't mean it's impossible. People have also been using paper for the written word for literally thousands of years, and we've made a partial but permanent shift away from that. Maybe remote work will follow a similar pattern.
Whether it's permanent or not depends on how much energy has been expended to switch habits. Once people settle in a new routine, there are some benefits of remote work that are simply irresistible and probably irreversible (such as taking back control of time).