My first exposure to HAM was back in ~2000 when I started working at a car stereo shop and the owner (NU5K) was huge into HAM. He was an asshole most of the time, but very knowledgeable and loved to tinker with different HAM components both benchtop and mobile.
Everytime I would try and get interested the end result promise was something like: "You can bounce a wave off a cloud and talk with someone in Ukraine!"
Ok, well I can also do that on ukraine.bbs - and being able to choose my topic instead of whomever is actually on this random band at this random time.
Even moreso now - there's a million things to tinker with on the hardware side raspberrypi, Arduino, etc... even more on software etc. I see no reason that anyone would mess with HAM.