I'm not sure I agree with the premise of your comment, in particular that this is all "existing technology". The problem is that once something is productionized and available to the masses,
of course it's "existing technology". That does not make it any less innovative when developed.
Ask yourself: if all Google products, in their current incarnations, were still a research project at Stanford that nobody was using, and we all still used AltaVista to search, and Hotmail for webmail, and MapQuest for maps, and then suddenly the Google project was unveiled to the public and commercialized by another company (let's call it "Gapple"), would the accomplishment be any less than how we view Xerox PARC today?
As Steve Jobs says, "real artists ship".