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Definitely a bet. But as a user, and observer of the org, I would buy equity. Who knows what the future brings but they have been doing all the right things and...the gut likes them.

Cheers.

You have root on it, you can always customize it (even fully replacing the OS) instead of using the vendor software.

But limited functionality is kinda the whole point. No distractions and all that.

It being a smaller company has its risks for sure. But having the product be their sole focus, rather than it being one among a hundred products of a large company that's ready to throw it away at any time, that too has its advantages - a lesson many of us have learnt the hard way.