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> Ads as a whole probably gets bucketed into goods and services outside the app (because it doesn't improve your app experience).

Kinda funny because these companies run around claiming ads are good for your user experience (via 1. funding the free experience, 2. platitudes like "connecting you with high quality offers")

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Hmm, I hear what you're saying but I think it's slightly different. The key word there is "Your app experience". When you buy ads it might {improve/detract from/however you feel about ads} but it does so to SOMEONE ELSE.

It would be as if I paid money to change your app experience. Yes it is changing an app-experience but it's outside my app experience (curious how Apple thinks about in-app gifts, e.g. Farmville style)

I think in Tinder there is an in-app purchase available that boosts your profile such that more users see your profile. Notably, it does not change your app experience. I am sure Apple takes a 30% cut there.

Isn't that equivalent to an ad that drives more attention to your Facebook page?

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