Apple maps is probably a good example because outside the US it is still useless, 8 years later. I don't expect an Apple search engine to be any different.
That’s not to mention the desktop app - it’s a step change in performance versus Google Maps being a sluggish browser experience.
It just seems that Apple doesn't invest much in maps if they don't see a profit motive. They are very much capable of competing with Google Maps but they choose to build a more limited product that only works well in certain parts of the world where there are high concentrations of iPhone users. That's fine but it's not what I want in a maps app, I want consistency.
The main missing feature for me used to be public transit routing, but they added that a few updates ago and it generates pretty much identical itineraries to Google Maps.