This reminds to that brilliant ad in 80's I want my MTV [1] where people are used to put pressure to networks in order to get MTV on

Some numbers: Estimated revenue loss of 50% from audience networks [2]

[1] https://totally80s.com/article/march-1982-i-want-my-mtv-camp...

[2] https://www.cnbc.com/2020/08/26/facebook-apple-ios-14-could-...