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Damn I need to increase my cat watching time.

Those who don't plaster their personal information also do the same. However, most cannot help but fall for the bait and switch of giving up info they never even knew was collected. Most people aren't even aware of EXIF, the difference between a User and a User-Agent, the multiple layers of attempts by organizations to assign unique identifiers to every entity they interact with, or the fact that society at one point pulled a total 180 on the idea of discretion in business whereby it became okay and commonplace to plaster information about your customers to other entities.

This was a very disjoint cultural shift in from the research I've done, and it was really pushed by only a handful of big names.