03 Greedo sounds pretty much the same... "...choppa make ya do a backflip, redrum..." Translated: "My gun has so much power it will blow you over backwards, murder". Why is anyone still listening to this type of content? I'll tell you why... the beat and the vocoder. I could LITERALLY say any dumb ish over a trap beat and it would catch your ear and make you nod your head. Thats the danger of passive listening. You will find yourself nodding your head to terrible words. Guard your mentals!

The production is why I listen. Take 03 Greedo's "Sweet Lady" (https://www.youtube.com/watch?v=iE3v7nSnHN4), for instance - this flips a hip-hop convention on its head by mixing the vocals lower than the sample, giving it a faraway quality I'd argue is innovative within genre constraints.

The other factor is that I feel like the West Coast is in a general slump right now compared to even five years ago. The Bay Area sound is played out; the YG/Nipsey (RIP)/Game modernized-classic gangsta rap sound hasn't had any good projects for a while; and Kendrick himself hasn't released anything since the Black Panther OST two years ago.