> I don’t think most here grasp the implication of gutting ad attribution.
> All publishers (news sites, indie games, etc) are going to see huge drops in CPM. It could easily be a business ending shift.
Your second statement might not imply the first. It could be that publishers are going to see business disrupting shifts in CPM, and we are aware of that fact, and still support the changes.
"Why is everyone praising this? Don't they realize that it will make it harder to track them?"
At the same time, there's something really telling that after all of the years of the advertising industry talking about how users actually want to be tracked and targeted, they are nonetheless terrified of something as simple as a prominent opt-out button.
If advertisers sincerely believed that users wanted what they were offering, then they wouldn't view it as an existential threat for users to have the ability to turn the offer down. If the take is, "users having control over their own data will be devastating for the advertisers", then honestly that's kind of a big signal that the advertising industry is out of control and needs some business disrupting shifts.