I don't know about anyone else, but I have this inherent hatred of company marketing material disguised as blog posts.
If you are going to write a decent blog post, then write a decent blog post. If people are curious about the author they can look them up (and their affiliation). Don't turn it into a sales pitch.
I've added a new update at the end to describe what happened, for anyone who is curious.
It seemed like this is a career summary from his time at Google Fiber (which was killed by google).
It sucks when your baby gets killed for reasons outside of your control. You want those years of your life to mean something, for the work to live on in some form (hence the "Please, please, steal these ideas").
He probably realized after publishing that the post wasn't enough to give him closure so he started a company to keep working on it instead.
(I don't know why I am psychoanalyzing a random blog. I am probably projecting really hard.)
1. it appears to have been added 2 months after the initial posting rather than a cynical cash grab.
2. it appears the resulting company has pivoted to VPN stuff and is no longer in the log/event processing business anyways?
I like the writeup though I need to do a second pass to fully review everything. The biggest thing that just suddenly hit me was 5 TB/day is really 60MB/s.