Startup Advice from the Greatest Advertising Genius of the 20th Century

If you don't want to click though that advice is:

"Hire people that are smarter than you are"

The article points out that due to ego this is much harder than it sounds — and I think the point applies to geeks who tend to be brighter than most on average. However if you look at any top tech leader they always pack their companies with the smartest folks they can find — from Steve Jobs picking Paul Rand to do his logo to Google and their Phd hunts of the previous decade.