Eating all meat is great for you. You'll feel better. They seem pretty successful.
Church and religion, I would say mostly works on positivity.
The argument would be these campaigns degrade to negativity. This certainly seems like it's playing out. Movement X goes more extreme. The internal members chose negativity over positivity.
The stereotype of the Chinese is they will work towards a common goal but leave a traffic accident victim on the street. Not sure how true that is. And not sure what the actual goal is.
Very good question.