I misinterpreted the value - I assume those were options granted in 2019, but it's not. It looks like he got options in 2015 at a strike price of $7.05. Those were canceled and he got a new stock option grant in 2019 at a strike price of $6.03.
So the $11M is the incremental increase in value of the new options versus the old options.
"The amount reflects the incremental increase in the fair value of the stock option to purchase 12,401,568 shares of our Class B common stock originally granted to Mr. Cohen in August 2015 with an exercise price of $7.05 per share arising from the cancellation of such stock option in exchange for the grant of a new stock option with an exercise price of $6.03 per share on November 6, 2019"