It feels like folks complain - you are sending too much traffic. If google said - we can handle it directly (they obviously can - the bandwidth youtube alone uses has got to be magnitudes larger) people would complain - no no - send us the traffic.
Google already runs 8.8.8.8 and encourages adoption of it I think - maybe it can handle the billion requests per day? Or maybe they can help verisign scale their infra?