The article equates "trolling" with phishing and harassment. It states "Trolling is a hard concept to define" and uses this as a convenient excuse to make false equivalences. The term "troll" is actually easy to define: "antisocial, quarrelsome and slow-witted creatures which make life difficult for travelers." Its the literal interpretation from norse folklore. The troll doesn't follow you around, build a following, or encourage suicide. The troll sits under a bridge and charges you a "toll" (time, monetary, or emotional) as you pass by it.

One could argue that this author is trolling their audience with obfuscatory language.