Very crowded market - not very sticky either relative to other SaaS type cos. I would avoid this one personally.
Asana is closer to Slack than other cloud stocks imo, and given Slack's mediocre performance could easily see the same thing happen with Asana.
Similarly, there is no iPhone or GoPro waiting for unleash Asana's potential.
Needful stuff.
Wirecard laundered money over years and the FT reported on it, it still took a long time for it to collapse.
Intercom?
Salesforce?