> We need more choices for our ISPs
If you fix this, e.g. by requiring all last-mile owners to offer the last-mile access at or below their (audited, sufficiently-profitable) input cost to their retail products, most of the remaining problems would sort themselves out, without having micro-managing of ISP features.
Unless you are going to start regulating OTTs in what features/value they can provide, I think it's unfair on (non-monopoly) ISPs to prevent them from providing innovative features because of "net neutrality should trump all" opinions.