What's most interesting to me here is that this is a plan for building a user base, not a customer base. Mint's customers (i.e. the people that provided revenue to Mint) were the financial services companies that paid to pitch products to Mint users. Without them, Mint doesn't make any money, and yet they do not appear in this initial plan. I'm curious to know whether Mint had a "get users first and then figure out how to monetize them" or if there was a parallel strategy for getting customers that isn't reflected here.