> "This is not just Apple's lawyers being lawyers, it appears that the organization at Apple stands behind its lawyers,"

I wonder how much truth there is to this conjecture. It’s seems to me that Apple stand to lose much more than they have to gain by pursuing Prepare like this.

The Apple logo is one of the most iconic in the world. It’s hard to confused it with another piece of fruit. If Prepear was a computer company then it would be easier to see and to sympathize with Apple’s objection, but every way you look at it this seems a PR disaster of Apple’s own creation.