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"We need to make the ultimate unboxing toy." from the article certainly makes that worse too.

that’s not supposed to be interesting for you, but for a kid. and belive me it is, you can see it in their eyes. how they shine after you get the first paper printed clue (that is hidden before one of the layers), how they can’t wait for you to help them remove the others and the final joy when they find a new toy (and there are many different dolls, you will find new ones pretty often).

do i like it? yes and no, all i’m thinking of while unboxing is of how much plastic is wasted, but this in not for the kid to worry

I've seen a kid's eyes light up trying to find scraps of paper I made to look like pirates and hid around the house. I've watched a kid spend two solid hours throwing rocks into the ocean. There are a lot things that bring joy to children.

Most kids would be thrilled to receive half a can of warm Dr Pepper and a handful of M&Ms but I think many parents would be hesitant to offer this experience routinely.

All true, but still made me chuckle.

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