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Unfortunately for Justin.tv, those 'approved partners' is also likely the key players where the money is for live events (Olympics, sporting events, etc.).

Starcraft/WoW matches and such will only be so popular.

It's hard to sell brand advertising on user generated content, which is another reason the approved partners are desirable.

Care to place a specific upper bound on "so popular"?

Top 500 web site vs. Top 50

Any popular legit streamer on Justin.tv could easily become a partner. They will also likely open it up more at some point.

that's the same language they used for when they started allowing longer video lengths, and I started seeing much longer minecraft videos that day, so it seems like this won't be limited to just big corporate accounts.