This segment is incredibly lucrative for the winners. Niantic has an estimated revenue of 800 million dollars. Supercell's highest reported revenue was just over 2 billion euros. King sold to Activision Blizzard for 5.9 billion dollars in 2016. Epic is going to war with Google and Apple over Fornite money. There's Asian players that are also impressive, but I'm not familiar enough to speak on that market. These revenues and valuations are happening in a high growth market.