Should we ask for cardholder name even though issuers don't require it?

This came up during the HN discussion on "Chromium's Impact on Root DNS Traffic"[1] wherein card payments without real first/last name was being discussed[2].

[1] https://news.ycombinator.com/item?id=24231857

[2] https://news.ycombinator.com/item?id=24233970