Yeah we called this project hubble long before we were worried about SEO.

Actually, the name does relate back to Edwin Hubble. We previously worked together on an internal data tool called Telescope (it was used for annotating medical images for computer vision). The telescope project slowly evolved into the product we have today. So we changed the name to our favourite telescope. I have a fondness for the Hubble telescope: there was a huge poster of it on the way into the computational physics dept. and takes me back to the grad school days!