Hi there! At a basic level yes you are absolutely right. The wood however has to be rough cut, assembled with the NFC tag, precision cut, routed multiple times, sanded, laser engraved, and then have multiple coats of acrylic sealant applied to it. Not bad for only $40?

We hope that others will find a custom designed Wifi Block sitting on their shelf a lot more appealing than a printed QR code with a sticker on it, but only time will tell!