I think Apple sees one of its biggest moats as the App Store, and I believe rightly so. I really think that’s where a large portion of their stringent rules are coming from is protecting that moat.

I wouldn’t be surprised though if they actually experienced more growth overall by focusing more on the developer experience, loosening some of their restrictions on payments (to me it should be a blessed API for other payment processors. Sure require they accept Apple Pay. That’s fine. But I do think that’s the way forward) and allow app developers to sell upgrades rather than just subscriptions, one time purchases, and in app purchases.

I think it could really reignite the marketplace on their devices