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Why are people so concerned about buzz?

Buzz is for people who cannot build a useful product.

Once you have a useful product, it's not 'buzz', it's marketing. Hire a suit for that.

Buzz = free marketing :)

Right, but it's completely out of your target market. To me, buzz means 'Oh, hey, they'll never actually use it, but it looks cool'

Steve Rubel from micropersuasion.com will disagree with you :) Few marketing keywords: meme and word of mouth