They're also piling up immense amounts of cash, with not much to do with it other than begin kicking it back to shareholders (the same 'problem' Google, Microsoft, Apple and Facebook have had). Needless to say, Amazon clearly isn't eager to return it to shareholders via a dividend or buying back its stock. Five years from now? They'll be drowning in probably $40+ billion per year in operating profit. They can trivially afford whatever it costs to do the launches with someone other than BO, even if it's very expensive. It doesn't have to make financial sense today.
If Starlink can't beat Kupier they're dead anyway those satellites will go up eventually.
That's not really the point though. Amazon is a fierce (and many times dirty) competitor to be up against.
If you're competing directly with AWS then you need to take every advantage you can get. If you're trying to build a global satellite network to provide internet access and not having launch capabilities will delay AWS long enough to get a foothold in the market then you take it.
I suppose {sat -> orbital DC -> sat} (latency) or {sat -> orbital DC processing -> ground} (transmission bandwidth) are the primary use cases? Maybe security?
You assume that Amazon has to use a US launch provider which isn’t the case.
So far there are at least five "maybes" in the equation:
1. amazon launching from Russia in large numbers 2. Khrunichev lowering the price of a single Angara significantly 3. Khrunichev being able to produce enough rockets in the first place 4. amazon being able to stack their satellites into the Angara 5. amazon being able to produce enough working satellites in the remaining time frame.
For me that still counts as vaporware.
Worked for Tesla as well as SpaceX. Same goal for Boring / Hyperloop.
Seems like ubiquitous satellite internet would also be a good thing, and SpaceX would make money on the launch to fund Starship. Win-win? Silly logic from an armchair quarterback, but I don;'t think it's as weird as you think.