Employed at a feature-checklist company in the past. It was brutal. It always felt like we were product followers rather than product leaders. The math doesn't work out either. Isn't it easier to create one new feature and force your competition to adapt than have them create your product roadmap?
This article is very one-sided and almost reads like a rant. I'd have appreciated a more balanced approach.
Author here. If you think there's another side to this story, I'd like your views.