I really don't understand what they've done with the Beats brand. They've released a handful of headphones (that in my experience have suffered an array of technical faults compared to reports from Airpods users) and Beats 1. Now they're killing off the latter.

It clearly fits into the Music product better but even after the corporate takeover there was something cool about "Beats" as a brand. It even sounded good in the stings. Oddly this is currently in Music as "Apple Music Beats 1" next to Hits and Country, which is even worse than one or the other.

The visual branding of all three stations is amateur too. Quite clearly so next to the Beats branding.

I wonder what the real success of the station has been - it seems to have all the right ingredients even if I'm not that interested after Julie left. It's always seemed a little discard by Apple, as it often is with these big tech companies and their side projects. If this was a business in its own right, as with Apple Music, I assume there'd be more publicity and a more competitive product.