Yet web-apps are made to not be bothered by load-times. Web-apps are cached by the browser. Once downloaded, startup-time should be instantly.
And downloads shouldn't take too long. Basic 1Gbit connections give you 100Mbyte per second, 10M per 100mils. A landing page should be doable in 10M, and then there is at least one second left to load the rest of the page before the user can react and make a choice.