Perhaps an integration with their marketing / tracking / targeting / attribution businesses, which they’ve been spending billions on?

This article could have been co-written by Oracle PR, but still, it has some relevant details: https://www.businessinsider.com.au/oracle-most-influential-a...

Also, I gotta love their product name: Oracle Data Cloud. How deliberately vague is that? Sounds totally harmless. At least Adobe (yes, Adobe has an ad network too!) calls theirs Adobe Advertising Cloud.