Why wouldn't I admit that? Of course the situation benefits them. I just doubt there's a way to give me all the aspects of their devices & ecosystem that I value, that doesn't also benefit them. I'd love to see them drop the cut they take, for instance. That being so high benefits me not at all, so far as I can tell.
... and if someone comes out with devices that actually compete with the specific sort of product they offer, including the integrated & closed app store and restrictions on what apps are allowed to do, and takes a lower cut of app store sales, then Apple might have to reduce their cut, too. Or this current scuffle might end up not changing the app store rules much, but dropping the cut they take substantially—personally, that's an outcome I'd love.