Traditional QM requires an outside observer but has nothing to do with consciousness. Consider the collision events recorded at the LHC: the vast majority have never been looked at by a human.
What tells you those records aren't in a superposition?
The only way to determine anything about the records is to observe them, and at that point you have a human (= consciousness) in the loop. Anything you put between yourself and the experiment might be in a superposition until you observe it.
This! Now substitute the record taking device and record keeping substrate with a human brain and this stays true. To rephrase your question:
"What tells you the state of your brain isn't in superposition?"
A human in the loop is not the end of the story, it's just yet another interaction in the quantum system.
When we experience decoherence of a quantum system, we interpret it as if something happened to the thing we observe, yet what actually happens is that something happened to us (and in turn to every system that observes us, and so on).
This is all utterly unintuitive for us, who experience the world through those brains, who feel being there, conscious in the moment. That feeling is one of our strongest direct perceptions of the world, and yet it's affected by the mechanisms of the physical reality. It's hard to accept though; it runs counter to many deep intuitions we have about ourselves, our inner lives, our identity, our values, our belief systems.
Note that the recording of information has effects outside the system, even if no human looks at the data - recording a zero or a one will require different levels of power that, while they average to a mostly constant power consumption, are there nevertheless.
If the results had been kept completely isolated from all people, you could still say a measurement hasn’t occurred.
What if there is a person in an lab which is isolated from the rest of the people?
That’s something only conscious beings can do.
The friend only exists in many worlds from Winger's perspective, and only as long as their state has no causal effect on Wigner's own state.
Do you mean "he can either think he can be in superposition or he cannot be, if he thinks he can be then he would believe in many worlds, which is incompatible with 'traditional' QM, which thus implies 'Traditional QM does not allow Wigner’s friend to be in superposition.'" ?
I don't think the Traditional QM ever explicitly disallowed a person to be in superposition; being in superposition it's just not something "decent people" do, I suppose.
Thus we needed to find other ways to come to terms with what we observe. But the math is the same. The rest is only metaphors that help us reconcile what we observe with how we feel inside.
Thus, many worlds is not antithetic to traditional QM.
I don't think that's historically accurate. If you read about how Everett's ideas were treated it's pretty clear traditional QM is antithetic to many worlds.
But the QM theory is not its interpretation.
Perhaps it's only a "measurement" if the (alleged) particle has nowhere else to go after the interaction. But how does the (alleged) particle know which macroscopic interactions are terminal and should be counted as "measurements" and which are part of the rest of the experiment?
There is no answer to this in QM. You can calculate the probabilities and you will get predictable answers, but there are still >20 interpretations of what is really happening, and they all disagree with each other in important ways.