crudely,
linear transformations : matrices :: multilinear transformations : tensors. linear transformations : matrices :: multilinear transformations : tensors. T: V x V x V x ... x V^* x V^* x V^* -> F
You're mixing up geometric objects (multilinear transformations) with their coordinate representations. A geometric object, such as a multilinear map, is automatically invariant to the coordinate system. An array of numbers, like a matrix, is not.